Soaring Communications

Posts Tagged ‘Core Market’

Communications and PR specialist, Soaring Worldwide has recently been selected by the Harrogate International Centre to take on the management and planning of its PR activities and reputation management.

The PR campaign is aimed at raising the profile of HIC across the business events industry using both traditional PR and social media marketing techniques.

Soaring Worldwide has extensive knowledge of the business events industry and will be helping HIC focus on its core market. HIC is about to undertake a multi-million pound development of its facilities, adding two new flexible event spaces.

HIC, brand manager, Lynne Farrow: “We have chosen to work with Soaring Worldwide to benefit from their extensive industry knowledge and understanding of our market.  HIC is growing rapidly and the launch of the new event spaces will mark a new phase in our expansion plans.  It is the perfect time to start raising our profile and we were keen to work with a team that combines expertise with a love of the destination and venue.”

Soaring Worldwide’s, managing director, Adam Baggs: “Working with HIC is already proving to be an incredibly rewarding experience.  Both HIC and Harrogate have so much to offer and we are truly excited at the prospect and challenge of increasing their profile across a range of media and markets.”

The following post runs in almost direct contrast to my last so I thought it best to get it online asap…  It also shows that I don’t always moan about venues!

Last night I went to a networking event at a venue that I truly loved – and it wasn’t even a client of ours!  Ingleside House inCirencester  is very new, it is a refurbishment and conference development done right, with a focus on their immediate and core market.

The venue was previously a small private school (for very young children I believe).  When that failed financially some years ago the current owner bought the site and developed a sumptuous five star conference facility.  Whether or not their aim is the high end groups and board meetings it certainly felt exclusive and just oozed quality.  The spaces aren’t huge (max 40 thearte style) but the standard of finish is spot on, the food was excellent and the staff passionate about what they do. 

The technology , whilst almost invisible, is an integral part of the set-up.  In fact I have seen far larger conference and meeting venues lacking half of what they have hidden behind the immaculately finished walls.

Too often venues seem to forget their location and create spaces out of touch with the local environment.  Ingleside House was different; they seemed to truly understand their local market and position within the destination. Cirencester, is in the heart of the Cotswolds, it is beautiful, aspirational and extremely affluent – Ingleside House reflects all these features, ensuring that it will appeal to local businesses as well as those from afar.

And finally – what appealed to me most was hearing an attendee ask the owner whether they have a price list.  His response was to talk about their holistic service based approach.  He was honest and acknowledged the existence of such a tool but commented that they prefer to understand the client’s needs, goals and budget before considering the costs.

Next time you are in the area I urge you to drop by.