Soaring Communications

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Mobile Telecoms specialists Virtua, in partnership with iBwave, are not only developing innovative communications solutions for their clients but they are also changing the way business is done.

Traditionally businesses tend to sit groups of people together based on their job roles and their need to be close to a fixed phone line. For most this is the standard way of working but it is not necessarily the most beneficial or productive way of running a business.

Virtua, chief executive, Andy Watts: “Today people tend to use their mobiles to conduct business and no longer need to be desk bound. Recognising this fact a number of forward thinking organisations are adopting a new type of telecoms facility called Fixed Mobile Convergence or FMC.“

The technology works by installing a small box on the wall of an office enabling staff to communicate more easily using dedicated mobile handsets at much cheaper call rates.

This way of working could revolutionise the way businesses communicate by freeing up staff so that they can work anywhere within an office complex without the need for a fixed location.

Virtua are currently using their knowledge of the technology to set up the complete FMC solution for their clients and utilising iBwave’s unique set of technical tools to plan and implement the systems.

Watts concludes: “The most important element of these projects is in the planning and deployment phases and by using iBwave’s tools, coupled with our own experience, our clients can be sure of receiving a cost effective, optimised and robust phone system that will enable them to work more productively and more efficiently”.

We all want to talk about our latest service and it is fine to discuss future events/services whilst they are in development.

BEWARE however of announcing/offering services and taking payment for them if they are not quite ready or going through a gradual opening/release phase.   Maybe a software giant like Microsoft can get away with updates and releases on the fly but not everyone is so lucky.

Take the Soma Lake Palace in Kerala, India (visited during a recent trip).  Depending on which member of staff we talked to it was either: 3, 2 or 1 month since opening.  Aside from the fact that it would make life less confusing if all the staff told the same story, it would have been useful to know in advance exactly what was and what was not available.

I am sure in another few months it will be fantastic.  However, the reality was a half finished job.  Still luxurious, still beautiful…but not what the sales, pr and marketing teams are communicating to the public.

Communications professionals, whether internal or external, have a responsibility to the customer. A responsibility that should outweigh management’s desire to get a story out there, particularly if the result is disappointment and animosity amongst the clients.