Soaring Communications

Posts Tagged ‘Love’

Communications and PR specialist, Soaring Worldwide has recently been selected by the Harrogate International Centre to take on the management and planning of its PR activities and reputation management.

The PR campaign is aimed at raising the profile of HIC across the business events industry using both traditional PR and social media marketing techniques.

Soaring Worldwide has extensive knowledge of the business events industry and will be helping HIC focus on its core market. HIC is about to undertake a multi-million pound development of its facilities, adding two new flexible event spaces.

HIC, brand manager, Lynne Farrow: “We have chosen to work with Soaring Worldwide to benefit from their extensive industry knowledge and understanding of our market.  HIC is growing rapidly and the launch of the new event spaces will mark a new phase in our expansion plans.  It is the perfect time to start raising our profile and we were keen to work with a team that combines expertise with a love of the destination and venue.”

Soaring Worldwide’s, managing director, Adam Baggs: “Working with HIC is already proving to be an incredibly rewarding experience.  Both HIC and Harrogate have so much to offer and we are truly excited at the prospect and challenge of increasing their profile across a range of media and markets.”

It is not that I am giving up… I simply recognise a weakness that can be overcome with a small change.

I love canoeing.  I have been paddling boats of one sort or another since I was about six and can’t even imagine how many miles I have covered or rivers I have travelled.  In simple terms you have a choice when paddling: canoe or kayak – the difference between the two actually has little to do with the boat but boils down to whether or not you have a a single (canoe) or double (kayak) ended paddle

In a totally unrelated incident a couple of years ago I broke my collar.  What I have discovered recently is this means I can no longer kayak without a great deal of pain, but I can still canoe.  I am sure that with the right physio, doctors etc I could make an improvement on the kayaking front but it has been made fairly clear to me that it will never be comfortable.

So I have done some soul searching and thinking.  What is the point in putting myself through the pain involved in kayaking.  I have always preferred canoes anyway, I am better at paddling them and they hurt less.  It was time to put aside the fact that I wanted to kayak occasionally and focus on what I really loved doing and was better at in the first place.  I held back making this decision before because it felt like giving up.  It isn’t, instead I am focusing on something I am better at and more capable of achieving.

It is a similar and recurring story in business – so often we talk to clients who are pushing in different directions, uncomfortable with their choices and unsure of the “message” they want to portray.  I firmly believe we should all push ourselves and explore new areas commercially and personally but there is a limit.  It is always worth investigating the less trodden path and striving to be different, even when it causes some difficulties – but never to the detriment of what you do well or above all, what you are trying to achieve in the long term.